I hate talking about myself in some sort of bio, this is about the 10th version of this page and still I feel weird about it.
Too shy you see. I learnt what TL DR means recently, I'll just give you that on this page.
This is a little about me and what I do here at Outdoor Body Nutrition.
So, whats the Outdoor Body Nutrition 'Mission' Jay?
Easy question to start. I am keen to help by giving nutrition and fitness advice to to people to achieve their unique goals in their unique lives.
I do not do a one size fits all approach. I do not do quick fixes.
We are all human, but we are all quite different because we come from different lifestyles, habits, cultures and preferences. For successful sustainable change to an individual lifestyle a PERSONALISED approach is the only way to have SUSTAINABLE results.
You sound funny, where are you from?
First off I’m a Kiwi, from New Zealand. Proud of it bro!
I spent 15 years as a finance executive in Auckland and London (including travel around the world), before changing career to study nutrition after a lifelong interest and learning. I still do an hour or two here and there of finance contract work on the side too as I looove those spreadsheets.
I understand well the difficulties of reconciling a busy working and home life with healthy eating and healthy activity. I now live with my wife and 2 kids near Lake Annecy in France. I work from home with my clients online or in person locally. Currently helping people from here and around the world to smash their goals for lasting fitness and nutrition improvement.
But where are you really from?
I grew up active but with a standard meat and veg type diet in NZ, forced to eat till plate was clear. So not a bad really, no complaints in fact. Subsiding on a London pub diet for a while, travelling around the world quite a bit, before learning all about the European eating traditions I think I've covered a lot.
Since having kids I've studied what is healthy and discovered what nearly everybody believes about nutrition is not exactly correct, too much bullshit out there and traditional beliefs that won't go away.
I never wanted the abs or the muscle, simply to be fit enough to keep up with my friends doing whatever sport it was I was doing. Dedicated to basketball and learning about plyometrics through school, also mountain biking, then to rock climbing and then to all sorts which I continue today.
Now I just want to teach others and this is my vehicle to do it.
So you have a lot of free time because you 'work from home'?
Ah, no. No. and no.
Most of you will be complaining that you have no time with work, travel, family commitments, house work and general shit to do. Fun! Keep complaining if you want.... or
If you'd like advice how to be use the time you already have to be healthy, fit, get outdoors, get moving and get your life back on track then drop me a line. Otherwise, happy to have you complain about lack of time like everyone else. Please go over there to do that though.
I am at home while my lovely wife is at the office working 12 hours away every day, which means I'm running the household, children, a business, cook awesome food and keep super fit. Bitch to me if you like about having no time only if you'd like ideas and motivation to use the time you have more wisely. I'm most definitely not perfect but I try not to bitch about not having time to do choice stuff.
That makes you a 'Dad at Home' or SAHD then?
Yep. As the Dad at home who is in charge of house, food and the children I am actually pretty damn stressed most of the time.
I know the struggles of balancing a professional office life. Oh how I miss those quiet days. I also know first hand the struggle of balancing a busy ‘housewife' or 'Stay At Home Dad' life with health and fitness.
What makes you so different to the rest:
Important question because yes, there are a f*%^&ing tonne of 'us' annoying bastards in fat loss, fitness, nutrition or as I like to say 'the industry' on the internet.
I reckon about 80% are selling a one size fits all approach. Might be 'everyone should be Vincent Vegan' or 'eat like the Paulo Paleo did' or 'Fat is the saviour of the world'. I don't do that, thats stupid.
Lets say there are 10% that are coaches who individualise the program who are mostly working on science, evidence based nutrition BUT they lack the understanding that eating habits have come from someones culture, preferences, work life, family life, income bracket and that changing these habits is a step by step approach that requires looking more importantly at the psychology behind why someone eats this way. They will have some success but about a 0% sustainability rate because they haven't thought of how to change given the accompanying lifestyle.
Final 10% are probably pretty awesome, evidence based, personalised coaching and understand for sustainable change the approach needs to be a balance between qualitative (habits-based, broad strokes) or quantitative (numbers-based, finely detailed) depending on the client identity, attitude to sustainability, attitude to tracking, goals, history and other success factors.
I am aiming to be in the final, awesome, 10%
To try to ask the right questions, give honest answers and find an approach that fits. With progress it is necessary to fine-tune based on feedback and results.
The aim is to give personalised advice which works for you and to get you feeling motivated, inspired and supported.
Finally, I’m just telling you what I did and what worked for me and my clients, listen, don’t listen. Your call.
Whats the site then and what are the articles?
This is a place for my articles and for you learn a bit about me on this rambling page here. The articles are a bunch of records and notes from years of learning, experimenting, failing tonnes of times, then succeeding all repeating in a big old cycle. Finally I've got to grips with my own fitness and nutrition goals and then applied everything to each of my clients as well as learning.
I've got plenty of practise at being the annoying brother who tells you to get your shit together. Not to offend. Just cause I love you enough to tell you the truth.
I know about food already, what do you know that I don't?
Talking to people about food is like talking about religion. People are mostly set in their ways and will never change no matter the downside risk to health and fitness. If someone is willing to be open and listen, I'll share my perspective.
Basically food is fuel for our body and mind. I also believe it should taste awesome and be enjoyable part of life. Eating ‘real' or whole and minimally refined food that you enjoy is best and for most and bit of flexibility is often necessary. It depends, as I say it must fit the individual.
I spend a lot of time in the kitchen, experimenting with recipes so that I can work with your tastes, preferences and habits to find what is nice because I think eating should be enjoyable.
I meant to ask, what diets to you recommend? Whats the big secret to losing weight?
I recommend the seefood diet. Get it... ok you don't. No worries. I do not subscribe to any particular diet, so if you want to be vegan, paleo, high fat, low fat, low carb or a combination I got ya.
Big secret you ask, everyone asks me this you realise. da da daaaaaaa... nope, no secret apart from a a bit of tough focus to adjust your ways and work following the advice.
Carbs - bread, pasta and potatoes are NOT the enemy. Sweet stuff isn't even the enemy, if you can believe that!
Paleo - fine by me but only if you are into that type of thing and don't mind meat.
Keto - cool as but only if you can SUSTAIN it.
Veggie - save the world and save the animals is all good by me and I've got vegetarian clients who are super happy with the results.
and on and on
And is fitness necessary?
Up to you really.
Fitness goes hand in hand with nutrition. Both are essential to be smashing it.
Fitness takes many forms and I am not religious like most about this is better than that. Go for a walk, run, cycle, enter an event, team sport, callisthenics or home HIIT sessions I’ve tried it all so I can advise based on your preferences and goals. Again, a one size fits all approach is just stupid and not me.
I've even spent time in the gym in my deep dark past, maybe 20 years ago. Boring as hell but effective if you can keep it up, here in lies the hypocrisy of the new wave of weight loss coaches who extol sustainability of any nutrition approach but conveniently forget that going to the gym is more painful than sitting down on flaming hedgehog while juggling cow poo.
Sounds hard core, how rigid is it?
It is ok to 'cheat' or 'treat' (be flexible) once in a while otherwise in the long run the rigidity of rules is likely to lead to a 'snap'. Enjoy a cake and no stress. Studies show that for most of us, that a 'do or die' pressure stresses us out leading to binges or depression and spirals down to failure. The goal is to arrive at a sustainable balance of effectiveness and minimal DISS (diet-induced stress & suffering).
Qualification and Experience:
Advanced Diploma in Nutrition and Weight Management* which is a level 4 accredited by the « The Association for Nutrition » known for its high professional standards in the nutrition domain (official UK organisation). This Diploma includes separate certificates in 'Nutrition for Sport', 'Childhood Nutrition and Obesity Prevention', 'Pre and Post Natal Nutrition' and 'Behaviour Change Coaching'.
I’m cooking every day, every meal.. all the time for my family including packed lunches for my wife! I've experimented with different diets and have decades of experience in fuelling for practising sport and in sporting events. I have been active and fit my whole life from trying all sports at school leading to being a serious basketball player, then rock climber, cyclist, mountain biker, runner, skier/snowboarder and many other outdoor activities. Now I'm getting into some callisthenics for a laugh.
Obviously there are a tonne of uber qualified nutritionists out there. Some of them are for real and some of them are quacks selling the cookie cutter approach. Same with PT's and hot chicks or dudes dancing around doing HIIT and selling thousands of their 30 min videos and books.
I follow the evidence through reading a lot.
I focus more on having a client centered approach that is often the missing ingredient and it is the most vital ingredient. If you aren't on board with the plan there is no point in even starting.
Bi-lingual, yeah like sweet as aye fella:
Ciao, I speak French intermediate often confused with a little Italian because my wife is Italian and I live in France. If I need a translator I simply call my boy or girl to help.
Also nearly fluent in English good like yeah, also could be called fluent in Kiwi.
Outdoor Body sounds sexy, whats that all about?
You want one don't you. But what does it even mean? It means what every you want it to baby .For me it means #goplayoutside dude.
I am all for a sexy Outdoor Body. I do NOT want to be a gym bunny showing off my biceps and big boobies. See cheesy pic below for literally the first time in my life I've shown off - blushing now.
So, is Outdoor Body a movement?
Yes! Bring it on.
Getting outdoors to move the body is so much more sustainable and proven to be better for your health. Find an activity in nature that you love to do and do it forever. Move the body, do something you enjoy outside like go to the park to run up the hill, go for a bike ride in the country, play sport with your team on the field, climb a wall or walk along the river.
What's the catch?
Sign up to the sweetest email list ever if you'd like here. Read some of my articles here if you like.
This site and my articles is really a place that I'm doing for me to learn. And I'm happy to put it all out there to share with the world as well as send encouragement your way.
You On Social?
Wouldn't it be funny if you could stalk me, oh hold on you can. Click below and follow and stalk away.
Facebook – Most of the content on my blog is long-form, and involves hours of researching, writing, thinking but mostly procrastinating.
Instagram – where I do NOT constantly remind you I have abs. Seriously I don't... this is it, the one time in my life.
Snapchat... What am I, 10?
Twitter, sorry I just can't handle more than 2 networks.
I've got a question, how can I get in touch?
Easy, click here and write.
I respect the standards of ethics, conduct and performance as outlined by AfN.
Professional and Competent:
I will provide relevant and practical nutrition and fitness advice** to achieve the clients unique goals. My advice is firmly based on the latest nutritional and scientific research which is adapted to personalise for each client.
If you’d like to have a chat about anything at all, drop me a line.
* This diploma is certified by the Association for Nutrition (AfN) at Level 4 of the Health and Social Care Framework. The Nutrition and Weight Management course included within the diploma is accredited by VTCT.
**To be clear I do NOT call myself or play at being a 'Registered Nutritionist' (RNutr), as in the UK this usually has a BSc (Hons) or MSc in a nutritional science plus at least 3 years' professional experience.
"I run 7km on Mondays, Wednesdays and Fridays but I do not slim down and above all I have nonexistent muscles!" - Max
If you want to Turn Your Run into a Fat Burning Process you need to adjust it by adding some intensity.
It will not take more time, in fact it could take less time.
You will burn more fat than slowly slogging down down the road for 3 hours a week.
It will transform you into a lean, strong, fit fighting machine especially if you eat real food that works for your body.
What I’ve learned, tested and distilled from all the conflicting stuff out there.
Nutritional information that is practical and relevant.
Adventures and activities for family and fitness.
Find time and energy to be fit and eat well.
My life keeping up with kids, work and household chores.